We are purveyors of industry-defining esports partnerships
Triggerfish is a leading partnerships agency representing teams and players in the esports industry. Founded by leaders in the traditional sports and esports, we have decades of experience in sponsorship, partnership, and sales. Leveraging our properties, we help endemic and non-endemic brands deliver authentic and effective messaging to a variety of esports audiences.
Triggerfish President, Ryan Musselman, is an early pioneer of the convergence of digital media and esports. As one of the original founders of OpTic Gaming, Ryan was instrumental to the organization’s growth. Taking his esports learnings, Ryan ventured to Machinima where he began harboring the development and scaling of Machinima’s 10,000-strong network of gaming influencers. From there, Google recruited him to develop YouTube’s gaming and esports vertical. He now leverages his history of industry-defining expertise as Senior Vice President of Global Partnerships for Infinite Esports & Entertainment, as well as President of Triggerfish.
Triggerfish SVP John Younger was previously a titan of the racing world – from his time with Red Bull Cheever Racing to his work as senior director of corporate partnerships on behalf of Indianapolis Motor Speedway, he’s commanded over half a billion in sponsorship sales. Notably, much of it was in the pursuit of companies and brands previous uncommitted to motorsports or sports marketing, which is a class of challenge especially relevant to the burgeoning esports industry. With Triggerfish, he’ll push the envelope on what esports considers an orthodox partnership.
Chris DeAppolonio saw the boom coming for esports 10 years ago, centering his NYU Masters thesis on the subject, titled “Playing with the Big Boys: The Rise of Professional Gaming.” His work since then has laid the foundation to best capitalize on it. He has spent over a decade in the sports industry with Jack Morton Worldwide and Genesco Sports Enterprises directing sports marketing strategy for clients such as Chevrolet, AAA, and PepsiCo. Additionally, he has been responsible for crafting sports and motorsports activations for these clients, including extensive season-long marketing tours. His expertise is not just in sports, however, as he led esports strategy consultation for MillerCoors and Papa John's while at Genesco Sports, and now applies them on behalf of Triggerfish Partnerships.
Joe Hills first dedicated his skillset as a founder of Looking For Group, a gaming-focused executive recruitment platform. This experience led Joe toward establishing a variety of high-octane partnerships both with brands and organizations, as well as with effective executive. These relationships have helped Joe push the boundaries of his network toward enacting powerful experiences and partnerships. As Strategic Partnerships Director, Joe focuses on identifying, developing, and managing special projects across multiple properties and business units within Infinite Esports & Entertainment.
Triggerfish Operations Director John Spiher is a leader and exemplar in the field of esports endemics. As former marketing director for DXRacer and former director of business development for Counter Logic Gaming, there are few with as much experience on both ends of the negotiations – a wealth of talent and skill that now has him working hand in hand with OpTic Gaming, Houston Outlaws, OpTic LoL, and Allegiance.
But it isn’t just the wheeling and dealing – his expertise is applied to charity work too, where he’s served as program director for Gamers Outreach since March 2014, connecting children in hospitals with interactive experiences to help with their circumstances.
Tony Yuan is an esports expert with experience across all levels of esports, from grassroots communities to the biggest esports leagues. Throughout college, Tony founded and led the growth of an esports community while leading their League of Legends team, representing the university in national League of Legends competitions. As a player, Tony ranked within the top 500, competing among the best in North America.
His work with the university and growing their esports program translated into intensive sponsor-work with the likes of Logitech, Plantronics, DXRacer, and publishers like Riot Games – for whom he interned for soon after, owning fan experience at the 2016 NA LCS Summer Finals at the Air Canada Center in Toronto, working to shape world-caliber fan experiences.